We’ve come so far with marketing.

Digital channels allow you to see how many times a visitor came to your site, and how they responded to your advertisements.

We can connect all of the advertising platforms we use to create an excellent omnichannel experience.

And in a world so fast-paced and technologically driven, you may think traditional marketing avenues like direct mail, print ads and television are antiquated and ineffective.

However, when done correctly, they can be extremely profitable for retailers.

Below, we’ll show you exactly how you can drive business using traditional advertising techniques.

Traditional Marketing Still Works!

One of the biggest misconceptions about traditional marketing is that it no longer works.

The truth is: digital has been widely accepted as the more accurate and more affordable marketing approach.

However, traditional marketing is still going strong when it comes to retail (especially apparel/clothing).

There’s nothing people love more than feeling a tangible offer in their hands that feels like it was created specifically for them.

Let’s break the effectiveness down by types of traditional advertising:

Direct Mail Statistics

• 70% of Americans stated that they think direct mail is more personal than digital ads
• S. advertisers get a 1300% return from direct mail – they spend $167 per person on direct mail to earn $2,095 worth of goods sold
• 92% of Gen Z and Millennials say they prefer direct mail to make purchasing decisions

So not only can direct mail compare to digital marketing, but traditional marketing exceeds digital marketing’s ROI!

Are Print Ads Effective?

• Over 50% of Millennials pay attention to print ads
• 55% of all consumers trust print ads more than any other advertising method
• 95% of people under 25 read magazines and magazine audiences are still growing

So far, it’s becoming pretty clear that direct mail and tangible marketing make consumers trust brands.

And if there’s anything we need in marketing of 2022, it’s trust.

Are TV Ads Still Effective?

• TV advertising makes up for 71% of total advertising-generated profit
• TV ads have the highest likelihood of profit return (70% over 3-6 months)
• Investing in TV increases effectiveness by 40%

Now, digital marketing may still be the sweetheart, but you can’t deny it: traditional marketing is more than effective.

In fact, in some cases, traditional works better than digital!

And here’s how to use it to increase your retail revenue:

How to Use Print Ads in 2022

When you own a store and you post an ad in local guides and publications, you’re getting the unique benefit of reaching your target demographic.

After all, you want all kinds of people to go through your store doors. The more the merrier!

Well, print ads can help you connect with thousands of potential new customers.

You couldn’t have reached all of them with digital – some just pay no attention to digital marketing, while others don’t use technology as much.

Additionally, the majority of digital ads are native.

This means that they’re so well “disguised” in news feeds and search engine results that they don’t grab the attention of your potential customers.

Print ads, on the other hand, are more noticeable.

And since consumers respond differently to seeing a physical ad, they have a longer lasting impact than digital advertisements.

Finally, let’s not forget about trust and supporting good causes.

When you invest into local publications by paying for ads, you’re actually investing in the community.

This automatically gives your business a much better reputation and creates goodwill in the community.

TV Ads in 2022

If your customers watch sports or the news, they see commercials.

And it’s always good to go local.

There’s very little use in attracting someone from across the country when you can’t just up and move your store.

Advertising on local TV stations can also reduce your costs, giving you more bang for your buck while attracting all the right people.

Pick a local TV station that shares your audience, and pay attention to when your ads will be ran.

For example, if you want to attract sports aficionados in your area, ask for your commercials to be ran in commercial breaks before, after, or between games.

Choose your placement wisely.

If the local TV station is also covering local events, you can sponsor the show and show the community that you care about more than just your bottom line.

Marketing Your Business with Direct Mail

Finally, your customers all check their mail. And they pay special attention to what you send them.

This is why it’s great to announce promotions or invite your potential customers to your store through direct mail.

They’ll definitely take it more seriously and remember it, as brand recall was 70% higher for participants exposed to direct mail, as opposed to email and digital ads.

And just like with digital marketing, target and segment your audience.

You can use carrier routes for saturation marketing, which means that your offers will be delivered to people who may not necessarily be your target audience. You can also rent or buy direct mail address lists that are more targeted to your demographic.

They can come from a variety of sources –organizations, associations, and hobby clubs, allowing you to target your audience further.

For new targets, don’t make the offer too personal as it may seem invasive. Instead, keep it short and sweet.

Keep in mind, you will get the biggest response using your house list, if you have a list of customers who shared their addresses with you. If you don’t, start collecting them today! Incentivize your customers to share their information with you-you will reap the rewards for years to come.

Bonus Tip: Back Traditional up with Digital!

Did you know that advertising in newspapers makes digital marketing four times more effective?

And the same goes for TV advertising: its effectiveness increases when you combine it with online channels.

So if you really want to supercharge your marketing strategy, mix the best of both worlds.

Use traditional to help your customers develop trust in your business, and then remind them of your store with digital targeting.

It’s a win-win!